\u0130\u015fletmelerin sosyal medya arac\u0131l\u0131\u011f\u0131yla k\u00fcresel pazarlara ula\u015fmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak Mersin Facebook \u0130stasyonu i\u00e7in imzalar at\u0131ld\u0131.\u00a0
\nT\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Mersin Ticaret ve Sanayi Odas\u0131 (MTSO), Facebook ve Habitat Derne\u011fi i\u015fbirli\u011finde Mersin Facebook \u0130stasyon Protokol \u0130mza T\u00f6reni ile Giri\u015fimcilik ve Yeni Teknolojiler Paneli d\u00fczenlendi. T\u00f6rende ayn\u0131 zamanda Mersin Facebook \u0130stasyonu\u2019nun Mersin \u00dcniversitesi Giri\u015fimcilik Liman\u0131 \u00e7at\u0131s\u0131 alt\u0131nda gen\u00e7 giri\u015fimcilere hizmet vermesi amac\u0131yla MTSO ve Mersin \u00dcniversitesi aras\u0131nda ikinci bir protokol daha imzaland\u0131. \u0130mza t\u00f6reninde konu\u015fan MTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ayhan K\u0131z\u0131ltan, dijitalle\u015fmeyi yaln\u0131zca yaz\u0131l\u0131m kullanmak olarak anlamamak gerekti\u011fini belirtip, “Teknolojiyi yayg\u0131nla\u015ft\u0131r\u0131p \u00fcretmemiz halinde dijitalle\u015fmi\u015f oluruz. Aksi halde kullan\u0131c\u0131 olmaktan \u00f6teye ge\u00e7emeyiz. Mersin \u00dcniversitemizin de teknoloji yaz\u0131l\u0131mlar\u0131n\u0131 geli\u015ftirme y\u00f6n\u00fcnde insan yeti\u015ftirece\u011fini biliyorum” dedi.\u00a0
\nMersin \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Ahmet \u00c7amsar\u0131 ise g\u00f6reve gelmesiyle birlikte bilgisayar b\u00f6l\u00fcm\u00fcn\u00fc aktive ettiklerini hat\u0131rlatarak, gerek bu b\u00f6l\u00fcm mezunlar\u0131, gerek teknopark gerekse teknoloji transfer ofisi ile kentteki dijitalle\u015fme \u00e7al\u0131\u015fmalar\u0131na \u00f6nemli katk\u0131lar sunduklar\u0131n\u0131 ifade etti.
\n\u00a0
\n\u0130mza t\u00f6reni sonras\u0131nda d\u00fczenlenen panelin konu\u015fmac\u0131lar\u0131 Habitat Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sezai Haz\u0131r, TOBB Giri\u015fimcilik M\u00fcd\u00fcrl\u00fc\u011f\u00fc uzman\u0131 Handan K\u00f6se ve TOBB Mersin \u0130l Gen\u00e7 Giri\u015fimciler Kurulu \u0130cra Komitesi Ba\u015fkan\u0131 Osman Kiper oldu. Mersin dahil 7 ilde a\u00e7\u0131lmas\u0131 planlanan Facebook \u0130stasyon Projesi hakk\u0131nda bilgi veren Habitat Derne\u011fi Ba\u015fkan\u0131 Sezai Haz\u0131r, “3 ortakl\u0131 bir proje ve y\u00fcr\u00fct\u00fcc\u00fc kurulu\u015f biziz. TOBB gibi \u00e7ok b\u00fcy\u00fck bir camia yan\u0131m\u0131zda. Facebook son 2 y\u0131ld\u0131r giri\u015fimler aras\u0131 interaktif diyalog ba\u015flatmak i\u00e7in toplum merkezleri kurmay\u0131 planl\u0131yordu. Bu istasyonlar bilgiye, m\u00fc\u015fteriye ula\u015fmak, network kurmak i\u00e7in \u00f6nemli f\u0131rsatlar sunuyor. D\u00fczenlenecek e\u011fitim programlar\u0131 ile 35 bin ki\u015fiye ula\u015f\u0131lmas\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. bu programlar i\u015fletmelerin k\u00fcresel pazarlara ula\u015fmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak” ifadelerini kulland\u0131.\u00a0
\nFacebook istasyon a\u00e7\u0131l\u0131\u015f\u0131n\u0131n Eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015ftirildi\u011fini anlatan TOBB Giri\u015fimcilik M\u00fcd\u00fcrl\u00fc\u011f\u00fc Uzman\u0131 Handan K\u00f6se, de bu projenin KOB\u0130’lerin dijitalle\u015fmesine yard\u0131mc\u0131 olmay\u0131, ihracata y\u00f6nelmelerini sa\u011flamay\u0131, g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rmay\u0131 hedefledi\u011fini s\u00f6yledi. Ge\u00e7mi\u015fte bir i\u015fe ba\u015flarken \u00e7evredeki g\u00fcvenilir insanlar\u0131n fikirleriyle yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131n\u0131 kaydeden K\u00f6se, bug\u00fcn ise sosyal medya arac\u0131l\u0131\u011f\u0131yla yap\u0131lan kamuoyu ara\u015ft\u0131rmalar\u0131n\u0131n bir\u00e7ok ki\u015fi i\u00e7in yol haritas\u0131 olu\u015fturdu\u011funu anlatt\u0131. TOBB b\u00fcnyesindeki kad\u0131n ve gen\u00e7 giri\u015fimciler kurullar\u0131 arac\u0131l\u0131\u011f\u0131yla \u00e7ok daha fazla giri\u015fimciye ula\u015fmay\u0131 hedeflediklerini dile getiren K\u00f6se, ilk etapta toplamda 7 istasyon planland\u0131\u011f\u0131n\u0131 ve 5’inci imzan\u0131n Mersin’de at\u0131ld\u0131\u011f\u0131n\u0131 ifade etti.\u00a0
\nTOBB Mersin \u0130l Gen\u00e7 Giri\u015fimciler Kurulu \u0130cra Komitesi Ba\u015fkan\u0131 Osman Kiper ise t\u00fcm \u00fcyelere ‘Facebook ve \u0130nstagram ile ihracat\u0131n\u0131z\u0131 art\u0131rmak ister misiniz?’ diye bir mesaj att\u0131klar\u0131n\u0131 s\u00f6yledi. Kendileri de giri\u015fimci olunca projelere sonu\u00e7 odakl\u0131 bakt\u0131klar\u0131n\u0131 vurgulayan Kiper, \u00f6zellikle ‘s\u0131n\u0131rlar\u0131 a\u015fan KOB\u0130’ler’ program\u0131na a\u011f\u0131rl\u0131k vereceklerini s\u00f6yledi. Bu program ile \u015firketlerin ve i\u015f insanlar\u0131n\u0131n \u00fcr\u00fcnlerini yurtd\u0131\u015f\u0131 pazarlara Facebook ve \u0130nstagram arac\u0131l\u0131\u011f\u0131yla nas\u0131l satabileceklerinin e\u011fitimlerinin verilece\u011fini dile getiren Kiper, “Bunun yan\u0131nda g\u00fcn\u00fcm\u00fczdeki en \u00f6nemli konulardan olan dijital varl\u0131k olu\u015fturma, dijital ara\u00e7lar\u0131n kullan\u0131m\u0131, mobil foto\u011fraf\u00e7\u0131l\u0131k gibi yan konularda da e\u011fitimler verilecek” dedi.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130\u015fletmelerin sosyal medya arac\u0131l\u0131\u011f\u0131yla k\u00fcresel pazarlara ula\u015fmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak Mersin Facebook \u0130stasyonu i\u00e7in imzalar at\u0131ld\u0131.\u00a0 T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Mersin Ticaret ve Sanayi Odas\u0131 (MTSO), Facebook ve Habitat … Devam\u0131n\u0131 Oku…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/4898"}],"collection":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4898"}],"version-history":[{"count":0,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/4898\/revisions"}],"wp:attachment":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}