{"id":7239,"date":"2020-11-04T18:27:42","date_gmt":"2020-11-04T15:27:42","guid":{"rendered":"http:\/\/mersinekonomipolitikagazetesi.com\/?p=7239"},"modified":"2020-11-04T18:27:42","modified_gmt":"2020-11-04T15:27:42","slug":"kiziltandan-ali-ekspresse-mersin-ofisinizi-mtso-bunyesinde-acin-cagrisi","status":"publish","type":"post","link":"https:\/\/mersinekonomipolitikagazetesi.com\/?p=7239","title":{"rendered":"K\u0131z\u0131ltan\u2019dan Ali Ekspress\u2019e \u2018Mersin Ofisinizi MTSO b\u00fcnyesinde\u2019 a\u00e7\u0131n \u00e7a\u011fr\u0131s\u0131"},"content":{"rendered":"

MTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ayhan K\u0131z\u0131ltan, merkezi \u00c7in\u2019de bulunan Ali Ekspress\u2019e Mersin Ofisi\u2019ni MTSO b\u00fcnyesinde a\u00e7malar\u0131 \u00e7a\u011fr\u0131s\u0131 yapt\u0131. Davete olumlu yan\u0131t veren Ali Express T\u00fcrkiye ve Mena B\u00f6lge M\u00fcd\u00fcr\u00fc Yaman Alpata, eyl\u00fcl ay\u0131nda Mersin\u2019e gelmek istediklerini belirterek, \u201cOfis sizden personel bizden Mersin\u2019de hep birlikte kalk\u0131nma hamlesi ba\u015flatal\u0131m\u201d dedi.\u00a0<\/span><\/p>\n

Mersin Ticaret ve Sanayi Odas\u0131 (MTSO) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ayhan K\u0131z\u0131ltan, Mersin B\u00fcy\u00fck\u015fehir Belediyesi Kariyer Merkezince kurulan ve 21 kurulu\u015ftan olu\u015fan \u0130\u015fg\u00fcc\u00fc Piyasas\u0131 Koordinasyon Kurulu taraf\u0131ndan Covid-19 sonras\u0131 i\u015f hayat\u0131na adaptasyon, yeni d\u00f6nem i\u015f s\u00fcre\u00e7leri, yeni f\u0131rsatlar, e ticaret, dijitalle\u015fme, insan kaynaklar\u0131 uygulamalar\u0131, sosyal g\u00fcvenlik uygulamalar\u0131 ve te\u015fvikler konular\u0131nda d\u00fczenlenen Akademik ve Profesyonel Bulu\u015fmalar adl\u0131 online seminere kat\u0131ld\u0131.\u00a0
\nMersin Teknopark Genel M\u00fcd\u00fcr\u00fc \u00d6zg\u00fcr Durmaz moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen seminerin konu\u015fmac\u0131s\u0131 Ali Express T\u00fcrkiye ve Mena B\u00f6lge M\u00fcd\u00fcr\u00fc Yaman Alpata oldu.\u00a0<\/p>\n

K\u0131z\u0131ltan, Ali Ekspress\u2019i Mersin\u2019de yat\u0131r\u0131ma davet etti\u00a0
\nSeminerde MTSO\u2019nun \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda bilgi veren Ba\u015fkan Ayhan K\u0131z\u0131ltan, Ali Ekspress\u2019i Mersin\u2019e \u015fube a\u00e7maya davet etti. MTSO olarak KOB\u0130 Dan\u0131\u015fma ve End\u00fcstriyel Tasar\u0131m Merkezi projesi \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 hat\u0131rlatan K\u0131z\u0131ltan, \u201cMersin \u00e7ok b\u00fcy\u00fck bir potansiyele sahip. Birlikte bu potansiyeli patlataca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Mersin\u2019in potansiyeli yan\u0131nda imkanlar\u0131 da \u00e7ok y\u00fcksek. Sizin bu b\u00f6lgede ofis a\u00e7mayla ilgili d\u00fc\u015f\u00fcnceniz oldu\u011funu biliyorum. Bunu duydu\u011fumda yerimizin haz\u0131r oldu\u011funu s\u00f6yledim. Odam\u0131z\u0131n KOB\u0130 Dan\u0131\u015fma ve End\u00fcstriyel Tasar\u0131m Merkezi Projesi var. \u0130n\u015faat k\u0131sm\u0131n\u0131 ba\u015flatt\u0131k. Dijitalle\u015fmeden e-ticarete, tasar\u0131mdan KOB\u0130 dan\u0131\u015fmanl\u0131\u011f\u0131na kadar insanlar\u0131 ticarette y\u00f6nlendirmek i\u00e7in her t\u00fcrl\u00fc birim bu merkezde olacak. Bu konular\u0131 konu\u015fmak \u00fczere sizi en k\u0131sa s\u00fcrede Mersin\u2019e bekliyoruz\u201d dedi.\u00a0
\nK\u0131z\u0131ltan\u2019\u0131n daveti \u00fczerine Alpata, eyl\u00fcl-ekim aylar\u0131nda Mersin\u2019e geleceklerini belirterek, \u201cYer sizden personel bizden. \u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te Mersin\u2019de hep birlikte bir kalk\u0131nma hareketi ba\u015flataca\u011f\u0131z\u201d diye konu\u015ftu.\u00a0<\/p>\n

\u201cLojistik g\u00fcc\u00fc art\u0131rmazsak e-ticarette yakalanan h\u0131z\u0131 s\u00fcrd\u00fcremeyiz\u201d\u00a0
\nSeminerdeki sunumuna Ali Express\u2019in kurulu\u015f \u00f6yk\u00fcs\u00fcn\u00fc anlatarak ba\u015flayan Yaman Alpata, lojistik g\u00fcc\u00fcn e-ticaretin ba\u015far\u0131s\u0131nda ta\u015f\u0131d\u0131\u011f\u0131 \u00f6neme dikkat \u00e7ekti. Covid-19 ile birlikte y\u00fckseli\u015fe ge\u00e7en e-ticarete de\u011finen Alpata, bu d\u00f6nemde de\u011fi\u015fen talepleri ve bundan sonra neler yap\u0131lmas\u0131 gerekti\u011fini \u015f\u00f6yle \u00f6zetledi:\u00a0
\n\u201c\u00d6ncelikle giyim ve ayakkab\u0131 gibi d\u0131\u015far\u0131ya y\u00f6nelik ihtiya\u00e7lar\u0131 i\u00e7eren al\u0131mlar bu d\u00f6nemde azald\u0131 ama eve y\u00f6nelik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesiyle evsel ihtiya\u00e7lara y\u00f6nelik al\u0131\u015fveri\u015fler artt\u0131. Bu sadece T\u00fcrkiye\u2019de de\u011fil, t\u00fcm d\u00fcnyada b\u00f6yle oldu. Dijitalle\u015fme bir s\u00fcre\u00e7. Bu s\u00fcre\u00e7 pandemi sonras\u0131 bir anda h\u0131zland\u0131. Ama unutulmamas\u0131 gereken bir nokta da var ki, \u015fu anda dijitale al\u0131\u015fan gencinden ya\u015fl\u0131s\u0131na herkes acaba bundan sonra eskiye mi d\u00f6necek yoksa ger\u00e7ekten dijitalle\u015fme i\u00e7inde kal\u0131p t\u00fcm ihtiya\u00e7lar\u0131n\u0131 internetten almaya devam m\u0131 edecek? Maalesef talebin bir anda y\u00fckseldi\u011fi d\u00f6nemde T\u00fcrkiye\u2019nin de d\u00fcnyan\u0131n di\u011fer \u00fclkelerinde de lojistik altyap\u0131lar\u0131 \u00e7ok iyi s\u0131navlar veremedi. T\u00fcm d\u00fcnyada dijitalle\u015fmedeki art\u0131\u015f\u0131 dengeleyecek bir lojistik altyap\u0131 yok. Bunun kurulmas\u0131 laz\u0131m. Yoksa m\u00fc\u015fteriler \u00e7ok memnun olmaz ve internette kal\u0131c\u0131 olmaz.\u201d\u00a0<\/p>\n

\u201cE-ticarette piyasa ara\u015ft\u0131rmas\u0131 \u00f6nemli\u201d\u00a0
\nE-ticarete yeni ba\u015flayacak firmalara tavsiyelerde de bulunan Alpata, \u201cSat\u0131c\u0131lar\u0131m\u0131z\u0131n y\u00fczde 99\u2019u KOB\u0130. Dolay\u0131s\u0131yla ben KOB\u0130\u2019yim yapamam diye d\u00fc\u015f\u00fcnmemek laz\u0131m. Firmam\u0131z\u0131n cirosunun da y\u00fczde 70\u2019i KOB\u0130\u2019lerden geliyor. Tabi b\u00fcy\u00fck markalar da var, Anadolu\u2019dan firmalar da var. \u00d6nemli bir k\u0131sm\u0131 da bu kanal \u00fczerinden al-sat yap\u0131yor. \u00d6nce \u00fcr\u00fcn ara\u015ft\u0131r\u0131yor. T\u00fcrkiye\u2019deki lokal pazar yerlerinde ya da etraflar\u0131ndaki \u00fcreticilerden \u00fcr\u00fcn ara\u015ft\u0131r\u0131yor. Ard\u0131ndan Ali Ekspress\u2019te bu \u00fcr\u00fcn\u00fcn rekabet\u00e7i olup olamayaca\u011f\u0131na bak\u0131yor ve genelde bu \u00e7al\u0131\u015fmay\u0131 yapanlar da ba\u015far\u0131l\u0131 oluyor. K\u0131saca piyasa ara\u015ft\u0131rmas\u0131 \u00f6nemli. Bu f\u0131rsatlar\u0131 bizim e\u011fitimlerimizle de birle\u015ftirerek ba\u015far\u0131ya ula\u015f\u0131l\u0131yor\u201d ifadelerini kulland\u0131.\u00a0<\/p>\n

\u201cYurt i\u00e7i ve yurt d\u0131\u015f\u0131 denge iyi kurulmal\u0131\u201d\u00a0
\nPandemi ile birlikte t\u00fcm d\u00fcnyan\u0131n fakirle\u015fti\u011fini ve al\u0131m g\u00fcc\u00fcn\u00fcn d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc vurgulayan Alpata, \u015firketlere \u015fu \u00f6nerilerde bulundu:\u00a0
\n\u201cHepimiz fakirle\u015ftik ve \u00f6n\u00fcm\u00fczdeki d\u00f6nem daha iyiye gitmeyecek. T\u00fcm d\u00fcnyada b\u00f6yle. T\u00fcrkiye s\u00fcreci bir\u00e7ok \u00fclkeye g\u00f6re daha iyi y\u00f6netti ama bu her \u015fey \u00e7ok iyiye gidecek anlam\u0131na gelmiyor. \u00c7\u00fcnk\u00fc t\u00fcketicinin sat\u0131n alma g\u00fcc\u00fc d\u00fc\u015ft\u00fc. Bu d\u00f6nemde e-ticaret ciddi bir \u00e7\u0131k\u0131\u015f yakalad\u0131 ama \u015fimdilerde sat\u0131\u015flarda yine d\u00fc\u015f\u00fc\u015fler ba\u015flad\u0131. Bu s\u00fcreci sorunsuz atatabilmek i\u00e7in yeni m\u00fc\u015fteri bulmak \u00f6nemli. Al\u0131m g\u00fcc\u00fc d\u00fc\u015ft\u00fcyse eski m\u00fc\u015fterinizle devam edemezsiniz. Onun al\u0131mlar\u0131 size yetmez. Yeni m\u00fc\u015fteri de yurt d\u0131\u015f\u0131nda. Bu nedenle \u00f6nerilerimi \u015f\u00f6yle s\u0131ralayabilirim; yurt i\u00e7i ve yurt d\u0131\u015f\u0131 m\u00fc\u015fterilerinizi dengeleyin, TL ve dolar gelirlerinizi dengeleyin, k\u0131sa ve uzun vadeli alacaklar\u0131n\u0131z\u0131 dengeleyin. Bu dengeyi y\u00f6netebilen \u015firketler \u00f6n\u00fcm\u00fczdeki 6 ay\u0131 daha az zararla atlatacakt\u0131r.\u201d\u00a0
\n\u00c7ukurova\u2019ya da de\u011finen Alpata, \u201c\u00c7ukurova\u2019n\u0131n ciddi bir \u00fcretim g\u00fcc\u00fc var. Mevcut durumda toplam sat\u0131c\u0131lar\u0131m\u0131z\u0131n y\u00fczde 15\u2019i \u00c7ukurova b\u00f6lgesinde. Bu rakam bize bu b\u00f6lgede hala b\u00fcy\u00fck bir potansiyelin oldu\u011funu, gidilecek daha \u00e7ok yol bulundu\u011funu g\u00f6steriyor\u201d dedi.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

MTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ayhan K\u0131z\u0131ltan, merkezi \u00c7in\u2019de bulunan Ali Ekspress\u2019e Mersin Ofisi\u2019ni MTSO b\u00fcnyesinde a\u00e7malar\u0131 \u00e7a\u011fr\u0131s\u0131 yapt\u0131. Davete olumlu yan\u0131t veren Ali Express T\u00fcrkiye ve Mena B\u00f6lge M\u00fcd\u00fcr\u00fc Yaman … Devam\u0131n\u0131 Oku…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/7239"}],"collection":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7239"}],"version-history":[{"count":0,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/7239\/revisions"}],"wp:attachment":[{"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinekonomipolitikagazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}